Dear Liberty Tax team,
Hello everyone! It's been such a long time since we've all gathered here again. To the returners, I welcome you back, and to the newcomers, I wish you hearty greetings! As we enter a new year, I hope we can enter with bright hopes and a fresh slate, and reflect on all we have learned in the last year despite collectively going through some very difficult times related to COVID-19. Congratulations on persevering through those times, and I hope that 2022 brings joy and good times for us in the future.
I am glad to be able to start our tax season off on the right foot, and I am happy to say that we have new programs to reward all of our hard workers and excellent employees and show that we value you and all the work that you do. This year, we really want to focus on social media and google reviews, as they can heavily influence customer perception and drive traffic to our place of business. We would like to reward those that can create social media engagement and also receive reviews from customers. This is related to the program we used last year, but we have upgraded it and included even more rewards to further show our appreciation for each and every one of you.
This year, we plan on having a more intensive social media-related program. People who manage to receive many google reviews or post frequently on social media will be able to win monetary rewards! Remember that when we refer to google reviews, we are only talking about positive (AKA 5 star) reviews where you are mentioned by name in the review. The structure will be as listed below:
WEEKLY WINNER:
- #1 Most Google Reviews - $25 gift card [The tax preparer who receives the most number of Google Reviews where they are mentioned by name in the current week will receive $25]
- #2 Most Google Reviews - $25 gift card [The tax preparer who receives the second most number of Google Reviews where they are mentioned by name in the current week will receive $25]
- Best Google Review - $25 gift card [A reward for those who have provided an astounding customer experience! The tax preparer who has received the best google review from a client and has obviously provided peak customer satisfaction will receive a $25 gift card]
- Most Posts on Facebook - $25 gift card [The tax preparer who makes the most posts on Facebook that week about Liberty Tax will receive $25]
- Most posts on Instagram - $25 gift card [The tax preparer who makes the most posts on Instagram that week about Liberty Tax will receive $25]
MONTHLY WINNER (Jan-Mar)
- Most Google Reviews of the Month - $100 gift card [At the end of the months of January, February, and March, we will tally up the total number of google reviews that every employee received for the whole month. The person with the most google reviews total for that month will receive $100!]
SEASONAL/YEARLY WINNER (Ends April 15th, when tax season ends)
- Most Google Reviews of the Season - $300 gift card + a Korean chicken lunch! [The final reward! On April 15th (which is when our tax season ends), we will count up how many google reviews each tax preparer received over the course of 2022. The person who received the most google reviews for the entire season will receive $300! Wow! Also, as an added show of our appreciation, we will provide a celebratory Korean chicken meal to the winner.]
Again, I would just like to reiterate that your google review will only be counted if you are mentioned by name and if the google review is 5 stars!
Lastly, we will also be advertising a new service of ours, DeepBlue, directly to clientele, and we will provide rewards and incentives to those who get the most clients to sign up for DeepBlue! Aside from DeepBlue's incentive program, in which you will receive $10 directly from DeepBlue for every client you refer and also be signed up for a raffle every week from DeepBlue where you have the chance to win $1000, we also have our own program! In our program, we will reward the people who sign the most number of clients up to DeepBlue, second most number of clients, and third most number of clients at the end of the season. It will look like this:
DEEPBLUE REFERRAL REWARDS (SEASONAL)
#1 Most Number of DeepBlue Clients Referred - $500 cash [At the end of the season, we will tally up the total number of customers each tax preparer was able to sign up for DeepBlue. The tax preparer who signed up the most people for DeepBlue total will win $500!]
#2 Most Number of DeepBlue Clients Referred - $200 cash [The tax preparer who signed up the 2nd most number of people for DeepBlue by the end of the season will win $200]
#3 Most Number of DeepBlue Clients Referred - $100 cash [The tax preparer who signed up the 3rd most number of people for DeepBlue by the end of the season will win $100]
I am so excited to be working with you all once again. Let's make this a great year! I will be cheering you on the whole time. Remember that if you have any questions, please reach out to me, and also remember that I am here to support you in any way that I can. I hope you also try hard for this program, and that we can work hard together to reach our mutual goals. Have a great 2022, and I hope that we are all excited for what the new year will bring!
Sincerely,
Grace Kim
